GAINESVILLE, Fla. — Shorten showers. Limit lawn irrigation. For the most part, Americans get it: They are fairly water conscious, according to a new national survey conducted by a team of University of Florida Institute of Food and Agricultural Sciences researchers.
UF/IFAS researchers based their assessment on responses to a survey of 1,052 respondents. The poll shows 46 percent are “water considerate;” 44 percent of the participants are what researchers classified as “water savvy conservationists” and 9 percent are not concerned about water conservation.
“Water considerate” consumers take a few actions to conserve water but could stand some improvement, said Laura Warner, a UF/IFAS assistant professor of agricultural education and communication. “Water savvy conservationists” are most likely to engage in landscape irrigation conservation practices, and they’re more likely to use professionals for various landscape tasks. The savvy ones are also more likely to have social support or perceive expectations to conserve from friends and family, Warner said.
So-called “unconcerned water users” lack the strong perceived value for water resources, said Warner, who is also affiliated with the UF/IFAS Center for Landscape Conservation and Ecology.