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UF/IFAS study: Consumers will pay more for eco-friendly plants

Topic(s): Conservation, Economics, Environment, Green Living, IFAS

Hayk Khachatryan

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GAINESVILLE, Fla. – People concerned with future consequences of their decisions will pay up to 16 cents more for eco-friendly plants, a new University of Florida study shows.

While 16 cents may not seem like much, researchers see any willingness to pay more to help the ornamental plants industry and the environment as good news.

Previous research has investigated the effects of perceived long-term consequences on people’s environmental behavior, including recycling or using public transportation. So UF food and resource economics assistant professor Hayk Khachatryan wanted to understand how differences in people’s perceptions of long- and short-term consequences affect plant preferences and purchase decisions.

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Gulf anglers could be entitled to $585 million after the Deepwater Horizon oil spill, UF/IFAS study says

Topic(s): Conservation, Economics, Environment, Research

Apalachicola, Florida photographed for the 2015 Extension calendar.

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GAINESVILLE, Fla. — Recreational anglers who normally fish in the Gulf of Mexico lost up to $585 million from lost fishing opportunities in the year of the Deepwater Horizon oil spill and could be entitled to compensation, according to a new University of Florida study.

After a disaster such as an oil spill, trustees — which could include federal, state or tribal authorities – often attempt to secure financial compensation from those responsible.

In the Gulf oil spill, those monies would not go back to individual fishermen, but instead might fund ecosystem improvements or to stock more fish in the Gulf on the fishermen’s behalf, said UF food and resource economics professor Sherry Larkin.

In December 2012, BP agreed to pay $2.3 billion to commercial fishermen, seafood boat captains and crew, seafood vessel owners and oyster leaseholders, but trustees have yet to seek compensation on behalf of recreational fishermen.

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UF/IFAS study shows flavor trumps health for blueberry buying

Topic(s): Crops, Cultivars, Economics, Nutrition, Research

BlueberryFlavor 080514

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GAINESVILLE, Fla. — Taste trumps health benefits for blueberry buyers, sending a strong message that fruit consumers value flavor most, new University of Florida research shows.

About 61 percent of blueberry consumers buy the fruit for its flavor, while 39 percent do so for psychological reasons, according to two national online surveys. By “psychological,” researchers mean those consumers may buy blueberries because they believe the fruit, which contains antioxidants, provides health benefits.

UF horticultural sciences assistant professor Jim Olmstead will use the data as he breeds new types of blueberries. Olmstead uses traditional breeding methods to create blueberry cultivars that have traits consumers want.

“What we’re trying to determine is: What is the consumer’s perception of the ideal blueberry? What should it look, taste and feel like?” said Olmstead, a faculty member with UF’s Institute of Food and Agricultural Sciences.

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UF/IFAS study: Strawberry monitoring system could add $1.7 million over 10 years to some farms

Topic(s): Crops, Economics, New Technology, Research

Natalia Peres strawberries

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GAINESVILLE, Fla. – A University of Florida-developed web tool can bring growers $1.7 million more in net profits over 10 years than a calendar-based fungicide system because it guides growers to spray their crop at optimal times, a new UF study shows.

The Strawberry Advisory System, devised by an Institute of Food and Agricultural Sciences researcher, takes data such as temperature and leaf wetness and tells growers when to spray fungicide to ward off diseases. Growers can use the system by logging onto www.agroclimate.org/tools/strawberry or use the website to sign up for email or text alerts.

Before the system was developed, strawberry farmers traditionally sprayed weekly during the November-to-March growing season. Spraying more often than is needed wastes money and can lead to fungicide resistance, said Natalia Peres, associate professor in plant pathology, who led the system’s development.

Not all strawberry growers use the system, but this research might persuade them to do so, said Tatiana Borisova, an assistant professor in UF/IFAS food and resource economics department.

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UF/IFAS study finds simple solution to monitoring major berry pest

Topic(s): Crops, Economics, Pests, Research

Spotted wing drosophila trap in blueberry bushes1

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GAINESVILLE, Fla. – Using a yeast-sugar-water mixture, berry growers can easily keep tabs on a pest that causes millions in damage each year in the U.S., a new University of Florida study shows.

Farmers can conduct a test to determine if the spotted wing drosophila is in their field – and if so, how prevalent. They punch holes near the upper rim of a covered plastic cup and pour in a yeast-sugar-water mix to about 1 inch high in the cup.

The liquid mixture lures the pest, and growers add a drop of dishwashing liquid to thicken the bait and keep the bugs from escaping. Growers check the traps once a week to see how many bugs are in them. Knowing the pest population is the first step to controlling the bug, also known as the drosophila suzukii.

The female insect cuts a slit in the fruit’s skin and lays eggs there. The larvae consume strawberries, blueberries, blackberries, raspberries and other thin-skinned fruit, said Oscar Liburd, a UF entomology and nematology professor.

“The drosophila suzukii is the biggest threat to berry production in the United States,” said Liburd, a faculty member at UF’s Institute of Food and Agricultural Sciences.

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No browning, maybe less oil with Florida’s Elkton potato

Topic(s): Agriculture, Crops, Economics, Research

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GAINESVILLE, Fla. – A new potato variety grown for use as a chip should be more marketable because it averts a process that causes the crop to brown, and may be less oily than current tubers, a University of Florida researcher says.

The Elkton potato does not succumb to internal heat necrosis, said Lincoln Zotarelli, a UF assistant horticultural sciences professor and faculty member at the Institute of Food and Agricultural Sciences. The disorder is caused by high temperature and changes to soil moisture and nutrients and leaves the potato brown inside.

UF/IFAS and U.S. Department of Agriculture scientists put Elkton potatoes through 19 trials, from 2003-2013, in Florida.  Numerous trials were also conducted in Maine, Maryland, New York, New Jersey, North Carolina, Maryland and Pennsylvania. The trials tested Elkton’s adaptability to soils in the those states and showed the variety exhibits characteristics growers want, said Kathleen Haynes, a research geneticist with the USDA Agricultural Research Service in Beltsville, Maryland.

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Annual conference to teach farming, livestock, local foods, more

Topic(s): Agriculture, Announcements, Crops, Economics, IFAS

2011 Small Farms Conference.  UF/IFAS Photo by Tyler Jones.

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GAINESVILLE, Fla. – If you’re thinking of starting a small farm or want to know about the latest in local foods, organic and hydroponic production, livestock production, farmers markets and more, you might consider attending the Florida Small Farms and Alternative Enterprises Conference.

Like last year, about 800 people are expected to attend the conference, Aug. 1-2, at Osceola Heritage Park, 1875 Silver Spur Lane in Kissimmee, said Jose Perez, small farms specialty crop statewide program coordinator and the event’s publicity chairman.

Now in its sixth year, the conference is presented by the University of Florida’s Institute of Food and Agricultural Sciences and Florida A&M University.

Typically, those who attend include small family, transitional, beginning and experienced farmers; allied-industry representatives; educators; researchers; policy makers; small farm commodity associations; foundations and others dedicated to strengthening Florida’s small farm community.

Ed Skvarch, commercial horticulture extension agent in St. Lucie County, said those pondering farming can learn much of its business side at the conference.

“If you’re starting a small farm, I believe it is crucial to have passion, the technical knowledge on how to grow vegetables or raise livestock and a working plan on how to grow the business,” Skvarch said. “Most beginning farmers I work with have the passion and possess some knowledge of growing vegetables; however, what they lack is a plan on how to grow their business. All three are important.”

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Online tool lets Florida producers, customers find each other

Topic(s): Economics, Families and Consumers, New Technology, Nutrition

From farm gate to dinner plate, consumers are looking for more local food options.  According to the latest USDA Census of Agriculture, industry estimates put local food sales at $7 billion in 2011, reflecting the market’s growing importance.

A revamped online tool, called Florida Food Connect, at www.floridafoodconnect.com, offers agricultural producers an easy-to-use way to reach new customers and offers consumers an easy way to find local growers of the freshest foods.

Florida Food Connect offers large and small producers and growers opportunities to diversify sales and build profitable relationships.

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UF/IFAS study: Model may help growers mitigate costly droughts

Topic(s): Crops, Economics, New Technology, Weather

ingram

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GAINESVILLE, Fla. – A University of Florida-created model may help growers plant at optimal times and avoid crop-destroying drought, which can cost millions of dollars in a given year, according to one of the tool’s creators.

If growers know when their crops need the most water, they can plant accordingly, said Keith Ingram, an associate scientist in UF’s agricultural and biological engineering department, part of the Institute of Food and Agricultural Sciences.

Although forecasts indicate a drought’s likelihood, they aren’t perfect, Ingram said. But they can help a farmer decide whether to plant a crop earlier or later than usual so drought is less likely to occur when the crop is most sensitive to drought, Ingram said.

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