GAINESVILLE, Fla. — Young consumers are more likely to buy peaches than older people, and those 18- to 24-year-olds prefer crisp, firm peaches with good flavor, a new University of Florida study shows.
In fact, people aged 51 to 68 are the least interested in buying peaches. Those of that age who do buy peaches prefer sweet, melting-texture peaches. Although they did not study the reason older people don’t like peaches as much, UF/IFAS scientists think older consumers may have repeatedly bought poor-quality peaches in the past, triggering an interest in other fruits.
“It was refreshing to see young consumers being interested in purchasing fruit and peaches in particular,” said Mercy Olmstead, assistant professor in horticultural sciences and lead author of the study. “Most of the breeding efforts here at UF have been directed toward peaches with non-melting, firmer texture, so having the younger generation prefer crisp, firm peaches was exciting.”
Overall, consumers want sweet, tasty peaches that melt in your mouth, she said.