Gainesville, Fla. – Small- and mid-sized growers often cite marketing as one of their greatest challenges. Yet, there never seems to be enough time or money to promote your products directly to those who may want to purchase them. Florida MarketMaker and Florida Food Connect are two resources managed by UF/IFAS that aim to help alleviate the burden of marketing for Florida’s growers. While Florida MarketMaker unites growers with potential markets throughout the state, Florida Food Connect is a tool that links schools with the local producers who can meet their needs.
Florida MarketMaker provides a free and simple, yet powerful, web-based search tool to connect with others across the food production and distribution chain. It is the largest and most in-depth food-related database of its kind, featuring a diverse community of more than 81,000 Florida businesses: farmers/ranchers, fisheries, seafood dealers, farmers markets, food hubs, food pantries, processors/packers, wholesalers, retailers, distributors, wineries, restaurants and other types of buyers.
Essentially, MarketMaker gives growers the power to create their own searchable websites, opening the door for a flood of buyers to discover them.